Survey of global C-level executives reveals that nearly three quarters of green business projects perform better than expected
By James Murray
Nearly three quarters of corporate sustainability projects exceed managers' expectations, according to a major new international survey of 247 C-level executives to be released later today.
The survey, which was undertaken by consultancy Accenture, revealed that 72 per cent of executives in the UK, US and China believe that the benefits of sustainability initiatives exceed expectations, while only four per cent found that they fell short of initial targets.
Almost half of respondents said that sustainability projects had helped to enhance stakeholders' trust in their firm, 42 per cent said that they had resulted in lower costs, and 41 per cent said that they had bolstered their brand equity.
Speaking to BusinessGreen, Bruno Berthon, managing director at Accenture Sustainability Services, said that the developing nature of the economic, social and regulatory factors driving investment in corporate sustainability meant there was a good chance that green business will continue to outstrip managers' expectations.
"All the factors driving this are developing fast," he observed. "For example, if you invested in an energy efficiency project two years ago, the rising price of energy means the benefits could be double what you expected."
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